Thu Oct 21, 2010 12:28 pm
Principles in a logo
Describable
Memorable
Effective without colour
Scalable i.e. work when just an inch in size
Relevant to the industry in question
Points one and two go hand-in-hand, because if you can’t describe what a logo looks like then how will you be able to remember it?
Point number three is important because colour is secondary to the shape and form. leave colour to the end of the design process, because if the mark doesn’t work in black only, no amount of colour will rescue it.
Point number four is vital for collateral, such as office stationery (pens, pin badges etc.)—all those little things that can easily be overlooked.
Lastly, the design must be relevant for the business it identifies. This is accomplished through indepth research into the industry involved, and helps to differentiate from closely associated competitors.
Memorable
Effective without colour
Scalable i.e. work when just an inch in size
Relevant to the industry in question
Points one and two go hand-in-hand, because if you can’t describe what a logo looks like then how will you be able to remember it?
Point number three is important because colour is secondary to the shape and form. leave colour to the end of the design process, because if the mark doesn’t work in black only, no amount of colour will rescue it.
Point number four is vital for collateral, such as office stationery (pens, pin badges etc.)—all those little things that can easily be overlooked.
Lastly, the design must be relevant for the business it identifies. This is accomplished through indepth research into the industry involved, and helps to differentiate from closely associated competitors.