Haypi Spam on Twitter

Just who is doing this?

Link : http://twitter.com/roxas13xiii

n.b. - all the links are genuine. Dozens of user accounts have been created and have been spamming this for a few days.

Holy Crap!!!! I hope that's not some kind of aggressive marketing campaign!!

Looking at the grammar and such... Looks like Haypi themselves.

Looking at the grammar and such... Looks like Haypi themselves.

I came to the exact same conclusion / theory.

Is this an element of connecting it to Facebook? i.e. are the twitter messages just twitter-facebook integration? Can anyone confirm?